Business plan for new clothing company

Business plan for new clothing company The product we are going to distribute is trendy clothing. Clothing must be fashionable so that it can influence on people and it is one of the most important things for people. Particularly, there are two types of clothing: formal and informal. However, the clothing were going to develop is formal clothing. Nowadays, there are a lot of brands, like as ELLE, DAPPER, ARROW and other brands, and they have already got their own customers and they are holding some part of our Myanmar market. We assure that our product is certainly produced with high quality and fashionably designed. Customers will not need to be doubtful and unfulfilled after they bought our product. The target market for our product is concentrated on gender. Besides, we will distribute the other special accessories, such as, sunglasses, purses and wallets, and fancy. Product We have investigated the cloth quality and fashionable design in our factory in Singapore. We will use cotton, which can be adjustable with Myanmar weather, in our clothing. Furthermore, we build the factory and some warehouses in china and the products are separated into many categories _ tops, pants, jackets and coats and others. First, we focused on ladies apparel and accessories such as shoes, bags, belts, scarves and hats. Then, we decided to expand into men wears. We are now starting to introduce our products to market in Myanmar. New trends are always available at our organization for the people who are really into fashion. Benefits We know that all the people want the excellent brand hallmark and the best standard with the best possible price. We have usually coordinated in price and quality effectively that can bring satisfaction to the customers. You can see our new collection for summer, rainy, and winter seasons. We have planned to retail and open stores in some urban areas so that consumers can easily get our goods from their surrounding shopping mall and markets. We are offering diverse categories for both male and female, so both of these customers can obtain their needs from one place our brand. And a lot of people will be delighted with our products. People who pay for our brand will get the feeling of confident, stylish, and smart. Target market We orientate the customers who want to be fabulous and gorgeous. We segment and classify the markets into demographics, geographic, psychographic and behavior. We aim at the adults and youths market _ Generation Y, Generation X and late teens. And they are our core markets. Every religion and ethnic backgrounds can wear our clothing. Our brand will suit with people who are interested in newly fashion designed clothing because we made our products beautifully. And, we have option for clothing expenditures that how much money the customers will spend on the branding product, on average. If you would choose this brand, youll never feel unsatisfied and insecure. You can have a delightful lifestyle. Everyone wont look down upon you when youre wearing them. You will feel like very secure. They can bring pleasure to you. In addition, we have been chosen the most suitable clothing style for Myanmar culture which are simple, but interesting and attracted to people. The chosen collections will be right with Myanmar customs tastes. To consider about the geographic, we do research some inner-urban areas and higher socio-economics regions. Then, we point out not only the cities of Yangon and Mandalay but also the range of some well-known supermarkets and shopping mall. We also make a certain decision for the weather conditions of Myanmar and our selective areas. Generally, we are sure that Myanmar has the finest weather and the climate is not very cold compared with other countries. Thats why we negotiate and make a decision that well share the most convenient and attractive clothes with our Myanmar customers. Head Office location Address : Mortin shopping mall Contact no. : +951501509 Contact mail : [emailprotected], [emailprotected] Customer buying behavior Customers can look around many brands. Theyll have many choices, however when they compare with our brand, they will be persuaded and motivated to buy our products. Although the consumers are passion about it, they will see the quality, color, design and prices. And, it is also crucial that we get the right place. All the people might believe that the items at the shopping malls have security so that they are more willing to buy it. Therefore, we sell our products in better supermarket to attract customer behavior. Consumers make a decision at the shopping centre but it will take some efforts and time to decide carefully. Customer might use and look into the Yellow pages, internet, journals or magazines. So, the data and information put into these papers, but not in details. They can also have a look through our own web page. www.precious.com.sg Our staff will be always on line and we update the data all the times, so you dont have to worry about the fashion is not up-to-date. Product Strategies Product classification Our product can be accepted as shopping goods because people usually compare price, quality and style when they buy the clothes. Distribution channels and promotional strategies shaped on our products and on the customers. We appointed with retailers to sale large quantities. Product life cycle stage The PCL stage is also influenced on our products. We are going to think about the profits and we always need to aware that our price is affordable or not, and we are trying to get knowledge about our competitors fashion trend and the situation of the other markets. Product mix or Product line We have some kinds of sizes for male and female individually. They are small, medium and large for female and S, M, L, XL, and XXL for male. There are several colors for both male and female. Many sorts of types can be obtained. We are giving services, like online shopping and delivery. These are all the items for female: Tops- fashion tops, shirts and tees Jackets and coats- jackets and coats, vests Skirts Pants Shorts Dresses Shoes-flats and scandal, heals and wedges, boots Other accessories The following items are for male customers: Shirts Jackets and coats Suits Pants Shorts Shoes- shoes and socks Brand The name PRECIOUS indicates to our product. This logo will represent our brand. We give the slogan as if you want to be stylish, wear PRECIOUS. Branding strategy We define the producers own brands as branding strategy owing to our products field, the financial background, and the management. Our product field is large, we are well financed, and well managed for our product lines. Packaging We dont have special packaging styles or methods. We just package well to look good and perfect. Distribution Strategies Channel Choice We will use both Direct and Indirect Distribution Channels. In direct distribution channel, we will distribute our product directly to ultimate consumers. We just use our own sales or perhaps telemarketing or online selling directly to consumers. We will perform as manufacturers. In indirect distribution channel, we will distribute our products through retailers such as supermarkets and stores to consumers. And we also use middlemen. Middlemen are important because it is usually not practical for a producer to deal directly with ultimate consumers. We need intermediaries mainly for acting as transport and merchandise agent when we export our products to other places such as Nay Pyee Daw, Mandalay and on. Pricing Strategies Pricing Objectives As we are starting our business, we prefer to have Sales Oriented Goals. We might not look to maximize profit but rather to set a price aimed at increasing sale volume. Price Elasticity As clothing is not only shopping good but also psychogenic need, consumers will usually compare price, quality and style and also buying habits affect distribution and promotion, But the price will be elastic. The price will be change when increasing demand. Market Entry Strategies We will enter the market with by using Market Skimming Pricing Strategy. Because our product is setting a relatively high initial price as our target market is for elite customers. By using this strategy it can help to establish a high-quality image for our new product and provides the firm with pricing flexibility. Another point of view why our product is suitable for that strategy the reasons for that are our product is in the early stages of life cycle and our new product is distinctive. Product cost When we setting up the price. There are two types of cost, variable and fixed. Wages and salaries, tax and insurance, machinery costs and vehicles and equipments are fixed costs. Raw material cost, electricity, delivery and advertising are variable costs. Price Setting Methods We will use Cost-plus pricing method. (Total cost +desire profit) is also call mark up pricing. Evaluation of cost-plus pricing (Budgeted) Planned=10 Cost, Selling price, Profit Budgeted Labour and material costs per cloth $20 Overhead (fixed cost) $25 Total cost per unit = $45 According to the calculation budgeted selling price per unit = $45+$4.5 = $49.5 per unit Break-even analysis It is important to meet break-even point for our company otherwise we cant make profit and also cant imagine for the good will of our company. We wish to find out how many units must be sold to cover all cost. So we used Break-even analysis. The equations for Break-even point is Break-even point, in units= Total fixed cost Selling price per unit average variable cost per unit ($) Promotion strategies We will always inform and remind about our ultimate goods to our usual customers and the other new customers. Well apply the advertising method and sale promotion method to publicize. Well use 10% of annual profit for our products promotion. Advertising Well not use the broadcasting through TV channels. At first, well print in the famous magazines and journals to recognize by the public easily. Then, well emphasize on the outdoors advertisements _ billboards and bus sides so that a lot of people will notice our product now and then. Sale promotion We have prepared some contests to become familiar with some business people and consumers. Well put more stress on trade shows and in-store displays. We have hired the ball room in Traders hotel (Yangon) and Sedona hotel (Mandalay) to make our first trade show in Myanmar. And, we have well organized to start our trade show. After that, we are going to display our latest fashion designed clothes in some big department stores. We also get ready to allow for the member cards if you become our loyalty customer. We have gold, silver and platinum cards for our customers. You will see amazing rewards when you come to our . You can do members at our web page. If you got a profile in our websites, you can see and shop our recent items on line. We make the offering 10% off. Youll see our astonished plus offers and rewards. SWOT Analysis Strengths Well design, best quality and we also use tight quality control strategies. Therefore, our products have better quality than any other competitors. Legally import from china. Well packing to avoid damage by transportations. Only sell qualified products there is no damage items. Weakness Selling price may b a bit problem for ordinary class customers because of our products target market is for elite customers. Distribution direct from manufacturers to the retailer so we arent sure the retailers do their work perfect or not. Our company is newly established. As we are in introduction stage, the awareness of people about our brand may be smaller even though our product is nice. We need lots of promotional strategies than other existing competitors to penetrate the market. Opportunities We allow some opportunities for our customers and also authorized agent too. If a customer buys goods for 200,000ks within a month we give him/her 5%discount card up to two years. For authorized agent if their revenues touch the focus target we allow them to get feedback 5% of their revenues as bonuses for them and also free trips to China. Threats One biggest threat for our product is that there are lots of famous competitors. Delay transportation, for example, when we import out products from China by ship if the weather is terrible our stocks will be delay. We have to sell our products according to the weather if our stocks are delayed we cant sell these delay product on that time. If we are going to sell those products in coming season it is sure that our products are not up to date. Another one is inflation because of that the value of Myanmar Kyat became low so when exchanging money fluctuation is threat for us. Action Plan We will provide our customers with the best quality products. By giving opportunities helps our firm to increase the volume of sales. Make our product well-know and satisfying consumer wants by developing goods and special service. We fight our main competitor by making priority of consumer wants on the other hand their weakness is they only focus on making money by selling men wears whereas we make satisfy our consumers by selling both genders and also accessories for both of them and also discount systems. We will build trust with our consumers and let them know that our product is reliable and qualified in these ways we hope to build strengths and to overcome our weakness. .

Spike Lee – Auteur

Spike Lee – Auteur BY as_e453 An auteur is a director who personal creative vision and style is expressed through films. The term auteur is originated in France and is French for author. There are different ways in which a director can express their vision in films and show who they are. There are many directors that are considered to be a auteur such as: Quentin Tarintino, Tim Burton, Kathryn Bigelow, Stanley Kubrick and Woody Allen. The director I have chosen as an auteur is Spike Lee.Lee's Life: Spike Lee is an American film director who has directed, produced, written and acted in Spike Lee films such as Malcolm X, Jungle Fever, Inside Man and Love ; Basketball. Spike Lee was born in Atlanta, Georgia where he attended Morehouse College and made his first student film Last Hustle in Brooklyn, he then graduated from New York University in 1982. Lee grew up in a well-off, respective African American family and by the time he was 20 he started to make amateur films. He won a s tudent academy award for his thesis film Joe's Bed-Stuy Barbershop: We Cut Heads.Spike originally became interested in the arts because of his parents' background but after attending college e realised he had a stronger passion for film making and decided to become a filmmaker. Film Career: Lee created his first feature film She's Gotta Have It in 1986 which grossed over $7,000,000 and was one of the most profitable films made in 1986. It was a comedy Lee on set directing a film film which makes fun of the stereotyped vision on black men cheating on their partners but instead the roles were reverse and focuses on a woman having 3 different partners.The film did have some mixed views in Hollywood but it became a hit with his African American fans. After making his first feature film Lee began to reate many other great films and was not only being known as a director but also a comic actor. His ultimate goal was to â€Å"make films that will capture the Black experience by any means necessary' and that is exactly what he did. Here's a trailer for Do the Right Thing: His other work: Other than being a successful director, producer, actor and writer. Spike is also a successful music director and documentarian.He has directed music videos for celebrities such as Michael Jackson, Naughty by Nature, Anita Baker and Public Enemy. He has also directed the documentaries, Jim Brown: All-American and 4 Little Girls which was nominated â€Å"Best Documentary'. He is also known for making some great commercials for Nike, Converse, Jaguar, Taco Bell and Ben ; Jerrys. His Personal Style: Themes: Spike is no stranger to controversy due to the elements he uses in his films. Most of Lee's tilms consist ot an Atrican American theme and inspect the issues ot race relations, political issues, urban crime and violence.His 2nd film he made Do the Right Thing (1989) explored all of these issues. He also explored the issues of family/ father & relationships in his films Crooklyn (199 4), Get on the Bus (1996) and He Got Game (1998). In his films School Daze (1988), Do The Right Thing (1989), Jungle Fever (1991), Get on the Bus (1996), Summer of Sam (1999) and Bamboozled (2000) he included the issues circulating around racism. Another issue he explores is black female sexuality which is in the films She's Gotta Have It (1986), Girl 6 (1996) and She Hates Me (2004).Genre: Whenever it comes to genre Spike always picks the right one. He switches them around so sometimes his films will be a comedy, sometimes it will be a romantic comedy (a hybrid genre) or a drama. Spike never seems to fail when it comes to enre because he always brings something different to the film and it's so enjoyable to watch. Use of actors: Spike frequently casts himself, John Turturro, Samuel L. Jackson, Delroy Lindo, Roger Spike as Mars Blackmon a character from his film Guenveur Smith, Michael Imperioli and Denzel Washington in his films.I think it's because he knows exactly what he wants i n a film and if he see a person who could portray the character they are given in a certain way then that is who he will choose, plus these actors are professional actors and know what they are doing. Lee often cast real life families in his films. In Do The Right Thing (1989) he casts Ossie Davis and Ruby Dee (who are real life husband and wife), Joie Lee (Spike's real life sister), Danny Aiello and Rick Aiello (who are real life father and son).He has done this in other films such as School Daze (1998), Jungle Fever (1991), Mo' Better Blues (1990) and Malcolm X (1992) His Signature shot: Spike has a signature shot which he likes to use in his films. It is named â€Å"The Double- Dolly Shot†. The camera is placed on a dolly and moves along a track, the movement of the camera is smooth and makes the subject in the scene look like its floating or gliding. Here is an example of Spike's Double Dolly Shot being used in his films: Another thing which is common in Lee's films is th e way the characters addresses the camera.Spike prefers the characters to address the camera directly when filming. Narrative Structure in films: Lee calls his films â€Å"A Spike Lee Joint†. In the ending of his films he would usually use the phrases, â€Å"By Any Means Necessary', mia Dig† and â€Å"Sho Nuff'. Ending the film like this will make the audience remember it , you won't be able to forget a film with a ending phrase like that. The films that use a narration (She's Gotta Have It 1986) are ften associated with the subject of baseball teams and players.Spike Lee talks about the issues that are going on in the world today and he is not afraid to tell the truth in his movie. He casts characters that portray their characters in a positive light just like in Malcolm X (1992 biographical film). Yes, people may see him as controversial, but that Just makes him who he is. Spike is a good director and he is good at what he does. Spike one wish was â€Å"to put the vast richness of black culture on tilm† when he became a tllm maker. films in his own vision. He is an auteur who continues to make great

Factors Affecting The Political Risk - 1287 Words

N Valid 32 Missing 0 Mean 57.508681 Mode 69.2222 Std. Deviation 16.3290177 Variance 266.637 Skewness -.275 Std. Error of Skewness .414 Kurtosis -.818 Std. Error of Kurtosis .809 The average press freedom in the 32 SSA countries in this study is 57.5, which implies the press in the region is largely partly free. The dependent variable is the political risk. It provides an overview of the political stability in a particular country. The scale is designed to show the greatest value to the lowest risk and the lowest value of the highest risk. Economic, demographic, and geographic indicators are also included in the econometric specifications being control variables thus ensuring the analysis affecting the political risk. The political risk†¦show more content†¦Deviation 7.291 Variance 53.157 Skewness .308 Std. Error of Skewness .414 Kurtosis -1.091 Std. Error of Kurtosis .809 Preliminary analysis of the literacy rate indicates that the SSA region has an average literacy rate of 73% which is moderately low compared to the average global literacy rate of 84%. SPSS data is categorized as nominal, ordinal or scale, whereby nominal data is a variable without intrinsic ranking, ordinal variables have intrinsic ranking while scale variables represent data with meaningful metrics to allow for data comparisons. all the three variables in this study are scale variables implying that their values can facilitate comparison between the data of each country. Method To normalize the data in order to ensure accurate analysis, the indices on press freedom and political risk were averaged for the period between 1996 and 2013. IBM’s SPSS was used to identify correlations between the press freedom and political risk through linear regression. Without the control: Model Summary Model R R Square Adjusted R Std. Error of the Square Estimate 1 .734a .538 .523 .1162246 a. Predictors: (Constant), Press Freedom Index ANOVAa Model Sum of Squares df Mean Square F Sig. 1 Regression .473 1 .473 34.983 .000b Residual .405 30 .014 Total .878 31 a. Dependent Variable: Political Risk Index b. Predictors: (Constant), Press Freedom Index Coefficientsa Model Unstandardized

Citizenship and the Pursuit of Truth - Free Essay Example

Sample details Pages: 6 Words: 1723 Downloads: 5 Date added: 2019/04/01 Category Society Essay Level High school Tags: Truth Essay Did you like this example? The question of truth and reasoning with respect to good citizenship has long been the topic of philosophical debate. Ancient philosophers such as Aristotle, Socrates, and Plato pondered the question of truth and ethics. The questioning persisted as modern philosophers continued to define our role as human beings in determining truth and applying that truth to our own ethical behavior. Don’t waste time! Our writers will create an original "Citizenship and the Pursuit of Truth" essay for you Create order In W.K. Cliffords essay The Ethics of Belief, he argues that it is our responsibility to seek the truth through evidential support. Cliffords theory is that without evidence one can not truly make ethical decisions; thus, one can not be an ethical citizen without knowing the truth through substantiated evidence. The question of the importance of truth and evidence in relation to our own ethics and citizenship continues to be a significant topic today. Are we, as Americans living in a democracy, required to always seek and know the truth based on evidentiary support? Or, do we as citizens have the right to form our opinions based on logic and reasoning without hard facts to support our beliefs? In answering these two questions, one can pursue her own definition of ethical citizenship. According to W.K. Clifford, before one can have ethical beliefs, it is essential that information must be based in fact. He proposes that for one to make ethical decisions, she must not include personal opinion or change the facts to match her own desires. Clifford states, It is wrong always, everywhere, and for anyone to believe anything on insufficient evidence (Chignell). Cliffords theory is strongly evidentialist. He believed that citizens are obligated to seek evidence, be open to the new evidence, and take others evidence into careful consideration (Chignell). In Cliffords essay, he uses the story of a shipowner who knows that his ship is rickety, but he decides to let people travel on a transatlantic voyage anyway. The ship sinks and passengers die. Clifford proposes that the shipowner is responsible for the deaths because he knew all along that the ship might be unsafe. Clifford goes on to state that the owner would still be guilty of unethical decision making even if the ship had safely landed and passengers were unharmed. He states that positive outcomes do not negate poor decisions (Chignell). Cliffords theory is in line with the Philosophical Model for Reflective Deliberation. The shipowner failed to rationally evaluate and deliberate before committing to sending the people on their unsuccessful voyage. If we as citizens follow the Philosophical Model and Cliffords theory, it becomes our responsibility to always seek sufficient, truthful evidence to guide our behaviors and beliefs. In a democracy, the pursuit of truth is necessary in keeping the citizens of the republic safe and secure. In the United States, we entrust our political leaders with our lives. The elected officials take on the responsibility of behaving in an ethical decision-making process. Unfortunately, in todays United States, it seems facts and evidential reasoning is far from the norm. For example, in our current political climate, both the liberal and conservative communities are guilty of ignoring factual evidence if it does not match with their preconceived notions or political motives. Self-deception seems to be prevalent in the United States today. Voters and elected officials tend to ignore evidence and choose to find good in something just because they want to. One current hot topic is the debate over illegal immigration and what the United States should do in order to serve its citizens properly. Both the liberal and conservative leaders are guilty of developing solutions that are no t necessarily supported by factual evidence, but rather they base their decisions and solutions on emotional grounds that do not prove anything about how a solution can truly be created. On the far left side of the immigration issue, sanctuary cities are being created. The leaders creating these safe havens are ignoring federal law and refuse to examine the issue for factual evidence as to why the illegal immigrants should be protected. These leaders believe they are behaving in a virtuous manner. While virtue is the desire to have good things, is protecting illegal immigrants from deportation actually the right or virtuous thing to do? Is there factual evidence to support that this is the best public policy for a democracy, to protect everyone? Or is the sanctuary city stance actually a flawed concept based on the sincerity of the belief without thought to the consequences of the belief? Just like the shipowner in Cliffords essay, the leaders of sanctuary cities are following what they think is probably the best solution, but ignoring the fact that keeping certain illegal immigrants in the country might actually bring harm. On the other hand, the conservative leadership in our country is just as guilty of ignoring factual evidence and basing decisions on false premises with no evidential support. In the illegal immigration debate, it is the popular belief of those on the far right that a wall should be built on the southern border. Is there any factual evidence to support this idea? Leaders talk of specific gang and drug-related crimes that have been committed in the United States by illegal aliens. However, there is no factual evidence or research to prove that building a wall would actually stop the flow of illegal immigrants into the United States. Furthermore, would the wall really prevent crime? Leaders are using emotions and appealing to the fears of their constituents rather than basing the public policy decisions on research, data, or factual evidence. This means that while the pursuit of truth and ethical behavior should be the ultimate goals for those in charge of our public policy, truth is n ot the goal. Ultimately, this may have a negative impact on our democracy because the general public will lose faith in the ability for leaders on either side of the spectrum to make true and just decisions for the good of all people. Another threat to the pursuit of truth in our democratic society is the explosion of false information through the New Media. The speed at which false information can be shared is alarming. Additionally, information seekers tend to believe what they want to believe without ever checking for evidence or facts. It is as if we as a society are now basing our facts on gossip and hearsay rather than anything of substance. This sort of threat to democracy was evident in the ancient trial of Socrates. The mob mentality that led to his conviction is similar to the type of mob mentality we see each day through social media outlets. Once again, both sides of the political spectrum are guilty of this mob-style social injustice. Unsubstantiated claims are not examined but rather become truth simply because a story travels quickly through social media outlets or even the mainstream news media. For example, no one could logically argue that the ideals of the popular Me Too Movement are unjust. Cer tainly, anyone guilty of sexual harassment should face punishment. However, the new trend is to convict someone in the public eye whether there is factual evidence to warrant the conviction. Because of the mob-style mentality of the movement and its popularity, the pursuit of truth is ignored and quick conviction without ethical proof is many times the outcome. News outlets are so quick to release a story or be the first with the big exclusive that they overlook evidence or ignore facts that do not promote the agenda. Truthfulness in the media has always been of utmost importance in a democratic society. When media outlets fail to seek truth and evidence, it is at the expense of the democracy and its future. Failing to seek the truth and make ethical decisions can prove to be detrimental to democracy. In communist countries citizens are forced to believe based on unsubstantiated claims and evidence. The evidence is hidden from the members of society. In a democracy, it is supposed to be different. The people are supposed to rule. How can a society truly call themselves a democracy if the people do not have all the facts and base beliefs on something other than truth? Members of the democratic society can change the current path by holding our institutions of learning and information to a high standard. In the field of education, instructors should be responsible to teach all sides of an issue and let students base opinions on facts rather than emotional appeals. History should not be rewritten to fit the norms of todays society. Only the facts will help people to learn from past mistakes. The media should also be held accountable for a decline in truth and ethical behavior. Recent improvements have been made in stricter guidelines for privacy for social media users. Also, Facebook has faced backlash for allowing fake news accounts that are believed to have tainted the last Presidential election. However, while these are steps in the right direction toward a more truthful medium, social media users need to become more proactive in seeking truth while using social media rather than just accepting stories at face value. In order for our government to be more in line with Cliffords Ethics of Belief, our leaders must change the current course. The political parties are so focused on devaluing the ideas of their foes that they are unwilling to consider truth and evidence. The current condition of our politics is divisive and derogatory. Since the United States is a representative democracy, the people will have to decide to evaluate information, seek truth based on evidence, not hearsay, and elect those who most often follow the will of the people. The voters should seek to elect candidates that demonstrate a true desire to try to behave in a fact-based, ethical manner that is not purely based on party politics. According to Clifford, there are three principles that are always unethical: to believe on insufficient evidence, to suppress doubt, and to avoid investigation. Our schools, our social and news media outlets, and our government have a responsibility to the citizens of the democracy to allow people to question, seek factual evidence, and investigate situations in order to find real truth. In order for the democracy to stand, its people must be willing to base beliefs on fact. It is the responsibility of good citizens to seek truth.